Lunch & Learn

Talent Math

Optimizing Your Recruitment Advertising Budget

Gather with local Talent Acquisition peers, enjoy a complimentary lunch, and hear an expert panel discuss the current job board ecosystem and share insights and best practices for measuring and optimizing your job ad budget.
 
Panelists:
  • Jessica Nettleton (Talent Marketing Manager, Conduent)
  • Mike Seidle (CTO Engagement Solutions, Daxtra)
  • Kristyn Inman (VP, Global PFP Marketplace, Monster)
  • Joe Arnold (Manager, Agency & ATS Relations, Direct Employers)
  • Bubba Smitham (CEO, AcquireROI)

Special Guest: Joel Cheesman (The Chad & Cheese Podcast)

What you'll learn: 

  • Current state of job boards
  • Key talent metrics to measure and why they matter
  • How to optimize your job ads based on keywords, job content, and pay transparency 
  • The cost of advertising vs. not advertising and the point of diminishing returns 
  • How internal processes and the rise of AI tools impact recruitment advertising 
  • Apply process and its impact on conversion rates and cost 
  • Programmatic job advertising myths and best practices 
  • What’s on the horizon for 2026 

Details:

  • Wednesday, October 1, 2025, 12:00 pm
  • Sullivan's Steakhouse (3316 E 86th St, Indianapolis, IN 46240)

RSVP now to reserve your spot!

Reserve Your Seat at Talent Math

About the Panelists & Special Guest

Jessica Nettleton

Talent Marketing Manager | Conduent. Jessica is an experienced Marketing Strategist with a strong foundation in communications and a proven track record in the BPO, staffing, and recruiting industries. She specializes in crafting impactful recruitment marketing campaigns and elevating employer brands through strategic media buying, digital marketing, and creative storytelling. Her skill set spans graphic design, email marketing, social media, and team management—building seamless candidate experiences and connecting people with meaningful career opportunities. With a BA in Communications from Indiana University Bloomington, she brings both analytical insight and creative energy to every project.

Joel Cheesman (Special Guest)

Co-host of The Chad & Cheese Podcast. Joel is an award winning podcaster and a subject matter expert in the online recruitment advertising and HR Tech space. Joel has started a variety of businesses and he also founded HRSEO, a search engine marketing company for HR, and he launched the award winning blog, Cheezhead. He has worked at eSpan, one of the world's first job boards, JobOptions, CareerBoard and Jobing. Joel has been featured in Fast Company and US News and World Report. Joel resides in Indianapolis, Indiana.

Joe Arnold

Manager, Agency & ATS Relations | Direct Employers. As the Manager of Agency and ATS Relations at DirectEmployers, Joe Arnold leverages his 17 years of recruitment marketing experience to drive key partnerships and network expansion. He is responsible for managing all recruitment advertising agency and applicant tracking system (ATS) contracts, overseeing ATS integrations, and strategically building the job traffic network for Member job content. His diverse career background includes significant roles at recruitment advertising agencies, job boards, and HR software companies, providing a unique, full-cycle perspective on recruitment technology and marketing.

Kristyn Inman

VP, Global PFP Marketplace | Monster. A dynamic leader with over 20 years of experience, Kristyn Inman currently serves as the Vice President of Pay for Performance at CB + Monster. With a recruiter's eye for talent and a marketer's focus on digital strategy, she was instrumental in developing and executing Monster's Pay for Performance model. Her career journey, from a boutique staffing firm to executive leadership, is built on a foundation of diverse experience in customer success, product management, and sales. Based in Indianapolis, Kristyn is driven by a passion for startup innovation and delivering results backed by expert insights.

Mike Seidle

CTO Engagement Solutions | Daxtra. Mike heads up the team that builds TalentFlow, an agentic AI platform for engaging, screening, interviewing and hiring candidates in record time.

Bubba Smitham

CEO | AcquireROI. Bubba has spent his entire career helping companies tell the right story when it matters most. As an investment banker, he has facilitated over $800M in capital raise and M&A transactions. Working alongside both public companies and bootstrapped startups, he specializes in extracting the narratives hidden in the numbers. He joined AcquireROI to help TA leaders discover the story in the chaos of recruitment advertising.